Citations or local business listings, today, are a vital part of any search optimization. A large number of listings on directories, event sites and review sites can help improve the local search rankings of your business. Manually moving through different sites to find, add and update listings can be a time-consuming and tedious task. There are some efficient local SEO marketing tools which help make this job easier by helping local business owners gain traction in local listing sites and classifieds. Citation service providers go directly to the citation sites or directories and submit or update information about the business they want to promote.
Yext and Moz are two popular and powerful local SEO tools that help businesses increase traffic to their websites through automated listings on directories and sites. Both these services have their own set of unique features, offerings and advantages. In this article, we compare the two local citation services and help you find out which one works the best for you.
Yext Vs Moz Review – Best Local Citations Service
Yext is a complete solution that allows taking control of more than 100 online and mobile listings and managing them in a single place through a comprehensive dashboard. A direct pipe into the mapping services, directories and mobile apps makes it easy to add and edit listings and manage new and updated listings quickly. Moz, on the other hand, is a component of SEO tools family and is powerful enough to facilitate link analysis, SEO and content marketing. It hosts a complete set of SEO tools with important modules to help website owners optimize their websites effectively.
While Yext Listings put businesses in control of their information across more than 100 digital services globally, Moz assists businesses with link building to get listed on directories and websites for better visibility.
Yext offers direct integration with leading networks including more than 100 maps, search engines, apps, GPS systems and social networks like Apple Maps, Google, Bing, Yahoo and Facebook. Moz offers integration with a number of business systems and software including Google, Bing, Apple Maps, Hotfrog, Foursquare and Factual.
Some of the most notable modules of Yext include Knowledge Manager, Pages, Listings, Reviews, Analytics, Knowledge Tags and more. Moz offers features like on-page recommendations, competition analysis, keyword research, rank tracking, weekly crawls, online marketing guides, pro training webinars and forum.
Talking about the pricing, Yext offers various packages which can be selected on the basis of whether you own a single or multi-location business. There are four package tiers for multi-location businesses – Base, Starter, Professional and Ultimate. For single-location business, there are four packages to choose from – Emerging, Essential, Complete and Premium plans. All the packages come with a free training session. Moz, on the other hand, offers three packages to choose from. The Essential plan suits small to medium businesses and costs $9 per listing every month or $99 annually. Professional plan costs $179 per year and Premium plan suits big brands and agencies and costs $249 per listing yearly.
The Premium package of Yext guarantees 100% optimization rate and offers features like Pages, Review Monitoring, Analytics and more. It lets you add listings to sites like Yahoo, Google, Bing, Apple, Yelp, Foursquare, Insider Pages, Citysearch and many more. The Premium plan of Moz offers SEO and analytics, API integrations and reputation monitoring in addition to hundreds to thousand listings per month. You can also benefit from centralized review monitoring and active location data management for improved local SEO performance.
Yext suits small, medium and large enterprises and freelancers while Moz is suitable for small to medium businesses and freelancers looking for directory listings of their websites. Yext offers support in multiple languages in addition to English while Moz has support for only English. We hope this comparison helps you decide which tool suits your business better.
Yext is a highly powerful product for local SEO marketing and gets a score of 8.9 with 95% user satisfaction rate as per the evaluation. The price starts at $199. However, if you want to consider other SEO software solutions with similar features and offerings, you can check out Synup, SimpleTexting, Marketing 360, Zoho, Moz, Famoc and Synup. Here is a comparison of Yext and Synup to help you evaluate the performance and features of the two popular options.
Yext Vs Synup – Which is Better?
Finding the correct SEO product for your business requires that you evaluate the available solutions by comparing with each other. Here you see the features of Yext and Synup compared in detail to be able to select the most effective product. You also find the user satisfaction and overall ratings of the two products and analyze the similarities and differences.
Yext allows businesses of varying sizes to improve their sales by getting them listed on local search directories. Synup, on the other hand, is an intuitive local SEO software dedicated to automating location management for analytics, listings and reputation.
Yext offers features like Knowledge Manager, Pages, Listings, Analytics, Reviews and Knowledge Tags while Synup provides Location Management, Interaction Monitoring, Instant-Sync, Niche-specific Tools in addition to Analytics, Listings, Review Monitoring and Widgets.
Synup offers simple subscription packages depending on the number of locations you want to accommodate. The service cost starts at $30 per location on a monthly basis and can come down as the volume increases. Yext, on the other hand, offers a variety of packages depending on whether the business is single-location or multi-location. You can choose from Base, Starter, Professional and Ultimate packages, each having their own set of features.
While Synup offers integration with SEO services, CRM and Local Marketing Listing Automation, Yext integrates with Facebook, WordPress, Yahoo, Bing and Apple to serve freelancers and small-scale businesses in addition to medium and large-scale enterprises.
Yext offers support for multiple languages including Chinese, Japanese, French, Italian and more while Synup provides service and support in only English.
Synup is a cheaper alternative to Yext but does not offer so many features and services as Yext. We hope this comparison helps you decide which of the two services is better for your business.