So much has been said about keywords and its importance. Just like monthly search volumes and SERP, SEO keyword difficulty is a critical metric and understanding its role in your SEO strategy is essential.
bulk keyword difficulty checker is a significant metric when carrying out keyword reach that helps you determine the possibility of ranking top of the search on a specific keyword. We could also say it specifies the level of challenge an average website would encounter while trying to rank for a particular keyword.
It enables you to know the level of competition for each keyword and how hard it would be for you to rank with it.
keyword difficulty tool is designed to help you better prioritize your keyword list; a Higher keyword difficulty means it would be hard to compete with already established and ranking results and a lower difficulty score indicates that it would more likely be easier to compete and achieve a better rating.
It serves more like a traffic light which indicates to when to proceed with a specific keyword or when not to. The green light means the keyword is favorable and it's in your best interest to use it. The yellow light indicates that there is competition for the keyword but, you still have a chance with a grand SEO strategy, while the red light tells you that the keyword is hugely competitive and unfavorable to you.
Several factors are considered to when determining the difficulty of a specific keyword. You would have to consider the Domain authority and page authority for the top 10 websites on the google search for that particular keyword. Several other factors like the number of home-pages and internal pages that appears, the query terms in the search results and other variables also comes to play in computing the difficulty score.
To calculate the difficulty of a specific keyword, you first have to compute the total link profile strength (LPS) for all websites featuring on Googles SERP first page for that keyword. The quality of each link profile is considered based on specific metrics.
The domain authority of each website is then considered with an analysis of individual sites and finally, with a consideration of the all the factors mentioned above, a final value is deduced - the keyword difficulty score.
The answer is simple and straight - no single keyword score is always good or bad. It all depends on what you seek to achieve and your peculiar situation. Due to the several factors used to determine the difficulty score like the DA, PA scale, and weighted average, only a few falls into the 80 to 100 score range, also only a few are found in the 0 to 20 range. Keywords in the 20 to 35 range are quite low, those within 36 to 50 are in the middle and still easier to rank. However, keywords scoring 51 and upwards are pretty tough.
If your website is well established and you have tons of links and other ranking criteria, the chances are that you can easily rank higher even with keywords with high difficulty score. However, if your website is new and you have fewer links and ranking signals, you may find it difficult to even rank for keywords with lower difficulty score.
Also, you may also find it difficult to rank for a keyword that is outside your area of relevance. For example, if your niche is fashion, you may find it much harder to rank in a keyword in the food niche even for keywords with a low difficulty score.
Practically, if you are targeting multiple keywords and they have almost the same volumes, you should first select the one that has the lowest keywords.
Conclusively, the more difficult the keywords are, the more external links you need, domain authority and relevant content with user engagement you need to rank for it.
Estimating keyword density requires skill and patience and proper knowledge of SEO. There are several tools out there which can simplify the process, however it best to first do your due research before proceeding.