Over the last few years, the popularity of Google's page rank measurement has
seen a drop and SEOMoz's MozRank and Domain Authority is now the primary choice of many internet
users. Majestic SEO has launched two new metrics, which they are claiming to be
the most useful set of measures.
TF & CF
The metrics have two categories - trust flow and citation flow.
Citation Flow: It predicts how influential a URL might be based on the number of
sites linked to it. The more links the site has, the higher the CF
TF: It predicts how trustworthy a URL will be. This is interpreted based
on a back link's nearness to the trusted and aged domains. The links that come from
trusted neighborhoods are more dependable when compared to links that come from
un trustable neighborhoods. here is a free tool: trust flow checker
Always remember that the values range between 0 and 100 in CF and
TF while Google is 99 on both forms of metrics. Search Engine Land has a
CF of 75 whilst their TF is 64. Search engine round table has
a CF of 69 and TF of 43.
It is important to keep measuring the efforts put into link-building periodically. This can be achieved using various tools which provide you with a picture of the value you give the web and also your website through your links. Among the most preferred tools is Majestic SEO.
Since the strength of PageRank is getting weaker, flow metrics become significant. Google gives a great importance to metrics just like domain authority, CF or TF as a ranking factor. All these data are quite hard to measure, as a result software have been designed by companies like Majestic, which are very good at analyzing links.
With CF or TF, it is a lot easier for Google to rank a website based on its quality, authority or trust.
CF means the popularity of a link on a website regardless of the quality of these links. The best example is pornography sites. They have a high CF, but the links are usually not qualitative. A site with numerous links pointing to it would be influential and will get a great. You may check citation flow by this free tool
It is important to recognize that if the TF increases, then CF will also increase. However, if Citation flow increases, there is no evidence that TF will also increase. Therefore, if a site with high Citation flow points to your site, your Citation flow will get a boost. But if sites with high CF, but low TF link to your site, it will adversely impact your Trust flow.
This metric examines how reliable a website is by measuring its quality. Quality is the key data of this metric. If a link pointing to your site is authentic and qualitative, then your trust flow increases. A good trust flow is more difficult to get compared to a citation flow, hence the Citation flow will always get higher than the trust flow because there are lots of links but not all are relevant.
In contrast, it appears that there exist a direct relationship between trust flow and organic traffic. In reality, if a website has a very high trust flow, it indicates it has numerous qualitative backlinks
and thus gets a high ranking in Google because Google rewards qualitative backlinks.
RELATIONSHIP BETWEEN MAJESTIC METRICS
It is important to know which ratio is recommended to get between cf and tf. For example, if a Citation flow has 20 and a Trust flow has 40, then the ratio is 1:2. The highest ratio is 0:9 even when Google has 98:99.
Average ratio is 0.50. A high ratio is generally delivered to an authoritative and reliable website. If the website has a CF much higher than a Trust flow , there is no doubt that the site is hosting lots of low-quality links.
Using The Majestic Trust Flow/ Citation Flow
What is Trust Flow?
Trust Flow is a number that has the function of predicting the trustworthiness of a page in correlation to the links directed at this page from other websites. Simplified, it is solely on the rate of trust your page has. It is to know if your page will get linked by. It is a factor used in ranking any page on the internet, especially Google.
The basic concept behind this is quality. It determines how you are ranked. In other words, the link pointing to your website must be authoritative and of good quality It is very hard to get, unlike citation flow.
What is Citation Flow?
While Citation Flow is number that has the function of predicting the influence a URL has based on the number of websites that provide a link to such page to such page. In other words, it is a way to capture how many websites directing people to your website. Are the websites directing people to your pages trustworthy? Will anyone want to be involved in what they are sending to you etc.?
To further clarify this, Citation flow is basically your popularity ranking based on your link from another site. A good example is the numerous links from porn sites. These links from various porn sites give the pages linked a good citation flow.
Nevertheless, this citation flow has its own perks, if your website is being linked by a website with a poor Trust flow, your page will be negatively impacted.
The two of them can work simultaneously to bring a good impact on your page if you can follow some of the steps that will be taught in this post.
Yet, knowing how to calculate this numbers can be very hard. A lot of people have tried to tweak their websites using one formula or the rest to no avail. However, when you have a trusted and simplified means of getting your data, you stand at a great chance of being ranked higher when your keyword is searched.
To capture these phenomena and help you get a good ranking through Google Search, companies like Majestic have taken it upon themselves to work on a good ranking system.
How Majestic Compute Citation and Trust Flow
To measure Citation flow, the algorithm is set to score your website based on a number of links coming into your page. It won't measure the quality of the page or the value added to the readers; instead, it will focus on the number of links your page is getting per time. And that means you have to put in more effort in doing things that will get you the right quality needed to get a good citation flow.
On the flip side, Trust Flow is purely measured through the quality of the links pointing back to your page. It will focus on how trustworthy the website is and that will help your page get a good rating
We can say the algorithm is set to measure your Citation Flow by checking your influence based on the number of links directed to your website while Trust flow is the measurement made to check on the quality of these lines.
Therefore, Majestic Flow Metric measures your page this way
- Citation Flow of Internal Page= 100
- Trust Flow of Internal Page =100
- Citation Flow of External Page= 100
- Trust Flow of External Page =100
Total Score: 400/4
How To Improve Your Majestic Flow Rating
Most times, a lot of people are used to spreading the links of their pages on random websites with the assumption that they will be ranked higher. However, only the citation flow ranking becomes higher. The Trust flow is not always taken into consideration, which is a bad thing because the higher your Trust Flow, the higher your chances of being placed in the top position in your niche.
Getting more Trust Flow ratings should be the goal; yet, you still need to influence your citation flow as they both work hand-in-hand to get your desired result. The following steps will change the way your website is being ranked per time.
- Make an improvement on Your Internal Linking Strategy.
When linking pages, a number of people are always concerned about the number of external links they get and they neglect the power of the internal links.
It is very advisable to always have it at the back of your mind that Majestic's flow metric includes the Internal links. One good way to strategically influence this is by building a homepage that will forever work in your favour. Other ways are
- Ensuring you create great contents that people want to read and increase the number of links you put in the work. It shows your efforts and gives the readers the chance to click the link. A lot of people are so used to believing links from the top then using the navigators placed at the bottom of the page
- Link out to internal pages that are relevant to the topic, it will not only cite you as an authority in that niche, it will also accumulate to give you good ratings as regards your Trust flow.
- In the process of linking to other internal pages, ensure you do not over-optimize your anchor text.
- Ensure you clearly state that the link should be followed. Some people might skip it if it is only linked and doesn't have 'Follow link', but if they are compelled to do this, it works.
- Get Backlink From Trust Flow Website
As mentioned before, if you are yet to get a good link from a trusted website, you will only be wasting the links because getting one from an untrusted website will affect your page in a negative way. To do this,
- Use 'Monitor Backlink Free Checker'. It will show you the website you can get a trusted backlink from. All you need to do is to check the trust flow of the websites involved and enter their URL, it will rate the website for you?
- Make An analysis of The Website You Want To Use And Follow Others
If you are really in need of your analysis you have to monitor it with the Full Monitor Backlinks tool. There are several tools within the website that give you the websites with a high trust flow.
Once there, look for the website you will like to check out by putting their link into your 'Competitor's' tab.
When the websites have pulled all their data, you get the chance to see their backlinks by just clicking the part 'See full list of backlinks'.
Majestic's Flow Metric will surely be there to show the measurement and help in comparing of both flow metrics. Then, it will direct you to other websites with a high Trust flow.
With that, you will surely and definitely get an authoritative link to your website.
- Niche Before Trust
This is another important factor. You do not want your Fashion Page to be linked by a Technology website.
From the list of Trustworthy sites, you can get the ones that have their niche aligned with yours. It will give you an edge in the rating section.
You can also monitor the websites linking back to your pages through Monitor Backlinks. It will show the essential metrics of each one.
Moreover, Majestic Flow Metrics are categorized and have made it easy for you to see the websites you can use to get a good backlink.
With that, you can filter the backlinks by typing your topic into the search box. From there, you will find it easier to pick the website that will work for you.
- Reach Out To Trusted Websites in Your Niche.
With the steps given above you will assume you have gotten to the easiest part but this the part that needs your full attention.
You need to manage your backlink profile by ensuring you have a great landing page.
In fact, your first step should not be contacting people. It should be you working on your website.
If you contact people and you begin to have a massive output but they find your website designs, pages, topics etc as things they are not in tune with, then your website will be rejected and the trust level will reduce.
When you are prepared for them, it will be easier to get the link because 'Quality pays'. Therefore, create contents people are ready to read and ones that will captivate them. You should consider the fact that your links are what direct the people to your website but your content makes them stay. In other words, your link was meant to direct people to a quality material. Don't disappoint them.
Is Citation Flow/Trust Flow Important In SEO?
The simple answer is yes. When you get good backlinks, you will be able to get more insights in your pages. The essence of all tweaking your processes is just to get you, readers and followers. So, it will really important for SEO as it will not only give you good ranking but make you put the extra efforts into delivering works with a high quality.
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