SEO Score - SEO Checker
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The modern world wide web is run by search engines. Every day, millions of web users will search for the answers to their questions and needs on Google, and other search engines. In a way, search engines drive the internet in this tech driven day and age. Every time a new website goes ‘live’, it will be indexed and ranked by Google and other search engines based on a number of factors. These ‘indexed’ websites are the face of the internet that we interact with daily.
When it comes to being ranked or ‘indexed’ by search engines, not all rankings are created equal. Google uses highly advanced algorithms and processes to rank and categorize each and every indexed website on the internet. This is how you end up with a list of search results, each prioritized over the other in order of closest match. In essence, the number one result will be a closer match to your search keywords than the number two result, and so on. This is called SearchRanking.
In order to have your website appear higher in the SearchRanking, you need to have a high SEO Score. SEO is the single most important aspect of digital marketing in this day and age--and that is why we built our SEO score checker tool.
Before we dive into how this tool works, let’s take a moment to talk about what SEO is and how your website’s SEO score is weighed.
- What Is SEO?
SEO stands for ‘search engine optimization’. It is a term used to describe how well a website performs within its category, and how well it generates organic traffic. SEO is a marketing tactic that will focus on a number of areas within the website that will help boost it to the top of the SearchRankings. SEO only takes into consideration organic, and unpaid website traffic--in this way it is the most natural way to grow a digital business.
When it comes to developing a digital marketing strategy, you cannot succeed without SEO. You could have the most revolutionary technology on the planet, but it wouldn’t rank on Google search results unless the page itself is properly optimized. That is the purpose of SEO.
It helps to keep the most authoritative and quality results at the top, while neglecting the low-quality web pages. This keeps users from getting unrelated results or malware sites as recommendations when they search any given topic.
So as you can see, being well optimized for search engine ranking is absolutely crucial to the success of your online business. If you want to climb the rankings on Google, you need to
have a strong SEO strategy. For that, you should always know what your website’s SEO score is.
SEO score is measured by weighing and evaluating four primary target areas on a website. Let’s take a look at what these four areas are.
Content on a website is always going to be a massive factor for how high of an SEO score that web page receives. The actual content of the website helps to set the overall tone of the website, and keep users engaged and on the page itself. If a user visits a website for only a few brief moments before heading back to the search engine--it’s a good indicator that the content isn’t good/what they were looking for.
Google will also weigh the meta-content of the website against the actual page content. If the meta-content is somehow misleading or ‘click-bait’, this can harm the overall SEO score of the website. It is important to have content that incorporates the use of keywords that are relevant to the content; and in addition the content should be engaging enough to keep users reading.
Targeted and organic use of keywords, paired with good levels of user engagement will help drive your SEO score upward. In this regard, it is crucial that you are making sure that the actual content of your web page is of a high-quality, rather than just empty ‘filler’ littered with keywords.
To summarize, it is important that your web page content at least covers three basic
- High quality text that is free of misspellings, grammatical errors, and broken
- Relevant meta-data text/titles for all pages on the
- No duplicate meta-data
On a related note, user experience is another area which Google uses to factor into creating an SEO score. Much like the actual content of the web page, the way that the page performs is crucial. Websites that are unresponsive, difficult to navigate, and hard to look at do not perform well in SEO rankings.
When designing a website, you have to take into consideration how easy and accessible that website is. Ask yourself a few questions when going through the design process:
- Are the website images easy to see, and loading quickly?
- Are the most relevant pages easily accessible from the home page?
- Is the website overloaded with links that make navigation difficult?
- Is each page clearly labeled, and easy to find?
- Do the pages load quickly?
These are all very important indicators of how users will engage with your website. It’s not enough to have high-quality content if that content is difficult to access and navigate. In this way, the overall user experience while they are on your website is heavily weighed when creating your SEO score.
Imagine that you are in a department store; they have the products you are looking for, but the store is a mess and nothing is organized. You may get what you are looking for, but you aren’t going to enjoy the experience. This is a great way to imagine how your website is ranked and weighed.
To summarize, your website should perform well in a few areas:
- It should be easy to
- There shouldn’t be more links and pages than is absolutely
- The pages should be secure, and load
- The imagery should load quickly, and be pleasing to look
Mobile browsing has absolutely changed the way that users interact with the internet. Even ten years ago, the concept of browsing the internet from your phone was foreign to most of the world. However, today more than half of all web traffic is mobile. This means that at least half all people browsing the internet right now are doing it from a phone or tablet, etc,.
In this way, it is very important to optimize your website for mobile browsing. If you have a poorly optimized website on mobile, it will drastically reduce your available audience. This ties in with the user experience category, but in a more ‘niche’ way.
Imagine for a moment that a user is trying to access your website from their mobile device, and it performs poorly. If the links do not respond easily to touchscreen functionality; or if the text and page do not fit perfectly on a mobile screen; or if the web site doesn’t load quickly on a mobile device--these are all factors that will reduce mobile experience quality.
When designing a website you should always take the time to fine-tune and hone in on mobile optimization. If you don’t, you are essentially cutting your available audience pool in half.
To summarize, your mobile website should be:
- Optimized to fit on a mobile
- Loading quickly on a mobile
The technical aspects of a website are perhaps the most important when it comes to SEO optimization and SEO score. Websites are indexed and categorized--as well as weighed and ranked--by Google and other search engines every day. This enormous task cannot be done manually and/or by hand. This means that search engines will have indexing ‘bots’ that will navigate and inspect websites in order to index them in general.
These indexing ‘bots’ will scour every aspect of your website, and attempt to index each page properly. This means that each little minute detail as far as the technical side of the website’s operations is measured. Websites that are not able to be indexed properly, will not be ranked by Google or other search engines. This results in a complete lack of organic and unpaid traffic coming to your page.
In order to ensure that your website is easily indexed, you should be paying attention to the small details of the website. URLs should be as simplified and user friendly as possible--this makes it easy for search engines to find them as well. URLs that are overly complex (such as using underscores rather than hyphens) will be difficult to find for users and index ‘bots’ alike.
Your website should also be safe, and secure for browsing. Using CSS/HTML validation helps to prove to the indexing ‘bots’ that the website is safe, secure, and free from all errors. A website that is not seen as safe or error-free for users will not be indexed by search engines.
This means that you won’t even rank in search engines at all--you can see why that’s bad.
Another area of import when talking about the technical aspect of website SEO score, is how easily categorized and indexed the website is. Making the website easy for the index ‘bots’ to index your content is going to go a long way. You should have features such as sitemaps, a healthy amount of nofollow links for credibility, and other features that help tell the indexing ‘bots’ how to categorize things. If it is difficult to know how to index the website, the indexing is unlikely to be done properly.
Imagine trying to place a book on a shelf in the library, without knowing what the book is really about/what its title is. It would be nearly impossible for you to place the book in the right area, because you don’t know how to categorize it. This is a simplified version of what you need to avoid when building your website--make sure that the indexing algorithms can properly identify and navigate your website, as easily as the users. Human’s can use nuanced thought and better judgement, ‘bots’ and algorithms only use raw calculations and data. Make it easy on them.
To summarize, the technical aspects of your website should make it easy for the index ‘bots’ to properly categorize your website. This means that your website should:
- Be safe and secure for users to
- Have navigation tools that are easy to index and categorize (such as a sitemap).
- Have user friendly URLs that are simple to index and find/identify.
- Fast server load times that don’t turn up any 500, or 404
- Off-Site SEO.
Not all SEO is done on the actual web page itself. There are other methods of raising your SEO score above and beyond the four factors spoken about above. These are primarily done through off-site campaigns that can manifest in various ways. The most common off-site SEO methods include social media presence, relevant and high-quality backlinks to your site, blog posts and off-site content linking to your products/web page, and more.
In these ways, your website can also increase in Google rankings by generating traffic from these off-site sources. Google algorithms will also factor in the quality and quantity of your off-site directories that link users to your website when evaluating your website for SEO scoring. So it is not enough to solely focus on the content and construction of your website; you have to also focus on how to advertise that website and where.
The nuanced and detailed process that Google uses to index and rank websites will factor in your off-site presence and credibility. In this regard, off-site SEO should never be neglected, and should be considered in the same regard as on-site SEO.
- How Important Is SearchRanking?
Now that we’ve taken the time to break down how an SEO score is created, it might beg the question of how important that score actually is. After all, there are billions of users on the internet, surely someone will find your website over time, right?
Well, technically that could be true. There is always the possibility of users finding your website through other means. This could be through word-of-mouth, hyperlinks, and even by accident. However, it is important that you don’t rely on these methods of generating traffic.
It’s estimated that Google alone accounts for roughly 12% of all internet traffic. This means that a significant portion of all web users traffic starts with Google searches. In this way, it is easy to see how absolutely critical it is to have your website ranking high on Google results. When someone searches certain keywords, the most highly rated websites are going to be the ones that the majority of users visit. Websites ranking on the 3rd or 4th page are very unlikely to generate a whole lot of traffic.
A good example of this could be as follows:
If you own a website that specializes in selling kayaks to customers in North America, you want to be able to generate customers online daily. To do this, you want your website to appear at the top whenever people search certain keywords relating to your business. If someone searches ‘buy kayaks online’, or ‘order kayaks online’, you would want to be the first result that shows up. You do this by having a well designed SEO strategy that brings your SEO score higher--that’s how you generate more organic traffic to your website that grows over time.
If you want to grow your business online, you must appear as high as possible on search engines. This is why knowing your SEO score is important to developing a stronger digital market strategy with SEO at the heart of it.
- SEO Score Checker.
Our team has worked hard to develop our SEO checker tool. We know first hand how important it is to have a high SEO score--afterall, we are online business owners ourselves! We have taken the time to develop our online tool that helps you get a fast, and accurate SEO score check from the comfort of your own home whenever you need it.
Our SEO score checker tool works by examining your website, and evaluating each area of import that indexing ‘bots’ will look at. This means that we will evaluate and rank the performance of your website according to all of the factors that we spoke about above.
By examining and weighing the performance of your website, the technical aspects, the content, and the mobile optimization; we can give you your SEO score in minutes.
- How It Works:
Our SEO score checker tool is so simple, a child could do it. All that you have to do is simply insert the URL of your web page into our SEO score checker tool, and let the tool do the rest. Once you hit the ‘go’ button, you will have our advanced SEO score checker scouring your URL for all the necessary information it needs to rank your website.
In a blink, you will have a detailed analysis of your website and how it ranks with its SEO score. We will provide you with a deep insight into how we evaluated your website, and why each area was given the score that it was. With this knowledge, you can work on improving your website and skyrocketing your SearchRanking through raising your SEO score!
- Final Thoughts.
The big world of digital marketing might seem scary to the uninitiated. We know first hand, because we were there once! It can seem daunting to try and consider all of the minute
details that indexing ‘bots’ and search engines will examine when scoring you. However, once you are able to find out your SEO score, you can easily get yourself on the right path towards improving it.
Constantly working towards a high SEO score will bring organic traffic to your website that grows over time. That is why we invite you to try our SEO score checker tool; so that you can have a consistent evaluation of your website SEO score and work towards maintaining/growing it.
Try our SEO score checker tool today, and be on your way towards climbing the rankings on Google in no time!
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